“Keeping Them Coming Back” – Effective Donor Stewardship Practices Jan. 7 & 8, 2014

Donor Stewardship Workshop

 Seminar January 7 or 8, 2014

 

Stewardship is one of the most undervalued and underemployed stages of the donor cultivation process.  When most organizations speak of stewardship, they are referring to public expressions of gratitude, visibly displaying the names of their biggest supporters or perhaps mailing copies of their annual report to their most avid benefactors.  Some non-profit groups view stewardship as an activity that is reserved strictly for its major donors (usually people or groups who give in excess of $500 annually) which tragically results in the loss of several entry-level and intermediate supporters who take their generosity elsewhere.

Effective stewardship practices do not focus on one segment of donors at the expense of one another, but acknowledges the collective investments of supporters from all giving levels.  Effective stewardship practices do not involve a passive approach of thanking and communicating with donors only at certain times of the year, but engages supporters several times throughout the calendar year so they increasingly develop an affinity for the organization’s mission.  Most importantly, effective stewardship does not allow treasured donors get away, but it keeps them coming back!

Stewardship is the missing link in many charitable organizations’ cultivation strategies and is the link to long-term sustainability.  By participating in this workshop, registrants will learn how stewardship connects donors with the mission and vision of their organizations they support.   Registrants will also develop an understanding of how stewardship transforms a donor’s passive interest into passion for the cause.  Best of all, registrants will see that stewarding relations with donors is a role that everyone within the organization can play.

Among the lessons that registrants will learn by enrolling in this session:

• The differences between recognizing and stewarding donors;
• How and why stewardship is such an important component of the donor cultivation process;
• How stewardship can solidify and advance relations with current donors and revitalize ties with lapsed supporters;
• How to utilize stewardship to procure financial and in-kind support from corporate donors, foundations, service clubs and other institutional supporters;
• How organizations can methodically and strategically track relations with individual and institutional donors;
• The range of stewardship techniques and strategies that anyone within an organization can employ to advance relationships with all donors.

 

TWO (2) AVAILABLE DATES:

 

1)      Tuesday, January 7^th, 2014 OR 2) Wednesday, January 8^th, 2014

 

TIME:  10:00 am to 4:30 pm

 

LOCATION:  Lexington Inn & Suites Windsor, 2130 Division Road, Windsor, Ontario

 

PRESENTER:  Mike Paquet, Principal, People First Resource Development

 

TARGET AUDIENCE:  Staff, board members, clients, past board members, former staff members, community partners and volunteers from small to large non-profit organizations.

 

During his 20-year career in fund development, Mike Paquet has helped several community-based and grassroots non-profit groups throughout Southern Ontario to implement long-term sustainable fundraising and resource development programs.  Driven by the concept that “people give to people”, Mike has enabled several organizations to discover the enormous potential of major gift fundraising.  Currently, Mike is the Principal of People First Resource Development and remains steadfastly committed to guiding non-profit groups towards long-term viability by emphasizing the importance of cultivating strong relations with individual and institutional donors in the community.

 

COST:  $120 (Lunch, coffee, tea and refreshments are included.  Payment may be made by cash or cheque).  Please make cheques payable to “People First Resource Development”.

 

TO REGISTER:  Call to reserve your space at (905) 318-6130.  You may also reserve your space by sending an email to the attention of Mike Paquet at peoplefirstrd@cogeco.ca .

 

Visit www.peoplefirstrd.com

by Deborah Jones Publisher Biz X Magazine

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